Taking the Liberty

Liberty of London happens to be one of those curiously and gloriously British institutions. A department store which seems frozen in time partly because of its Tudor revival architecture and also its quaint homey feel. Department stores these days can be overwhelming in their size and products on sales. Perhaps this is the part that draws customers to its wood panelled halls.

 Exterior view of Liberty on Great Malborough 

Exterior view of Liberty on Great Malborough 

 Selection of Liberty fabric

Selection of Liberty fabric

My attraction to Liberty is its fabrics. Their collection including tana lawn (probably the softest cotton in the world) is synonymous with classic florals, charming colour palettes, delicately detailed prints and whimsical modern designs. So its no wonder that I chose to use a number of Liberty prints in the designs of some of my teddy bears. There is something quintessentially British about a teddy bear clad in print of English roses. 

It would seem only natural that in time I would have my opportunity to have my teddy bears sold in Liberty. This is in fact my second attempt at approaching Liberty to become a stockist for my teddy bears. My first go was successful until the last moment when I was brushed off. It was with some trepidation that I decided to approach Liberty again but this time I was wiser from my first experience so I knew how to approach it and I'm glad to say it proved successful. 

Next time you're in Liberty make sure you have a look at Little Liberty on 3 and say hi to our teddy bears.